Which approach prioritizes local feedback and adaptations in international operations?

The approach that prioritizes local feedback and adaptations in international operations is the multidomestic strategy. This strategy is characterized by a focus on tailoring products and marketing strategies to meet the specific needs and preferences of customers in each country or region. Companies employing a multidomestic strategy often grant significant autonomy to local subsidiaries, allowing them to respond effectively to local tastes, cultural nuances, regulatory environments, and competition.

This flexibility ensures that the company's offerings resonate well with local consumers, leading to a more effective market penetration and customer satisfaction. Local managers are typically better positioned to understand the intricacies of their markets, which enhances decision-making related to product development, marketing, and distribution.

In contrast, a global strategy focuses on standardization across different markets, aiming for economies of scale by offering the same products globally with minimal adjustments. An export strategy centers specifically on selling domestically produced goods into foreign markets and often does not prioritize local adaptation. The franchising strategy, while it may allow for some level of local customization, primarily revolves around granting rights to a business model and brand to individuals rather than adjusting strategies based on local feedback comprehensively.