In competitive industries, substitute products are considered how?

Substitute products in competitive industries are regarded as a threat to profitability because they provide consumers with alternative options that can fulfill the same need or desire as the primary product. When substitutes are available and easily accessible, they create pressure on companies to maintain competitive pricing and enhance product quality. If consumers turn to substitutes, the demand for the original product may decrease, potentially leading to reduced sales and profits for the companies offering the primary product. This dynamic underscores the importance of continuously monitoring the competitive landscape since the presence of viable substitutes can significantly impact market share and long-term profitability. Companies must develop strategies that differentiate their offerings and establish a loyal customer base to mitigate this threat.