How can alliances benefit firms in a global strategy?

Alliances can significantly benefit firms in a global strategy primarily through the sharing of resources and enhanced market access. When firms form strategic alliances, they can pool their unique resources, skills, and technologies, which allows them to operate more effectively and efficiently in international markets. This collaboration often leads to reduced costs, improved innovation, and stronger competitive positioning.

Moreover, through alliances, firms can gain access to new customer bases and geographic markets that they may not have been able to enter alone. By leveraging the local knowledge and expertise of their partners, firms can better navigate cultural, regulatory, and operational challenges in various regions. This enhanced market access is crucial for firms looking to expand their global footprint and achieve sustainable growth.

In contrast, the other options highlight potential disadvantages or limitations that do not align with the strategic advantages provided by alliances. Increased production costs, isolation from markets, and limited product variety are not outcomes typically associated with the positive synergies that alliances can create within a global strategy context. Instead, the formation of alliances is fundamentally geared towards maximizing the potential for success in diverse international landscapes.